Welcome to my personal website.
My name is Sophie Bianchi and I am a digital marketer. I currently work in the Digital Content team at HSBC UK, as part of the Digital Centre of Excellence in London.
I have over four years’ digital marketing experience in the fashion, recruitment and banking industries, working in the UK, Germany, France and Hong Kong. I am passionate about creating exceptional user experiences, promoting products and engaging with audiences online.
My colleagues describe me as dependable and organised, with high attention to detail and excellent project management skills. I am equal parts analytical and creative, allowing me to deliver effective and unique marketing projects. I’ve lived in six countries, worked in four, and hope to add more to my list!
I hold a First Class BSc (Hons) in Business Administration from the University of Bath and a First Class MSc in International Marketing from King’s College London. My Masters dissertation involved a netnography and an experimental survey to compare bloggers and traditional celebrities as marketing messengers for brands. Have a look at it here if you’d like to know more.